Goal tracking

Our feature, Goal Tracking, helps you track how a campaign affects your visitors in relation to specific goals you set up for your website.

Setting up a goal is a simple task. Here’s how:

  1. Log into your account and go to the "Goal" page in the menu to the left.
  2. Click "Create Goal".
  3. Give your goal a name and add one or more "Pattern URL". If you want to track how many people see a campaign and end up making a purchase later during their visit, the pattern URL should be the URL where customers land after making a purchase*.
  4. Save the goal.
  5. Go to the campaign for which you would like to add the goal and click "Edit campaign".
  6. Go to the "Settings" page for your campaign and click "Setup goal tracking" in the bottom of the page.
  7. Now you can enable the goal(s) you would like to track for this campaign by clicking "Activate goal". You can also create a new goal here if you haven't already created one.
  8. Click “Back to settings” and save your campaign.
  9. As soon as your campaign starts collecting new data, you will see the goal statistics under your campaign on the "My campaign" page:

A goal is specific for a domain and not for a campaign. This means you can use the same goal for several campaigns.

*Note, however, that a goal can only run on one domain and cannot track across multiple domains.