What Are Targeting Options?

Targeting options, formerly known as Conditions, are the criteria that decide whether or not your campaign should show to an individual visitor.

By using targeting options, you can avoid showing the same, generic popups to all visitors; and instead, show the right messages to the right visitors.

For example, by setting up relevant targeting options, you can hide your newsletter campaign from your existing subscribers, or promote your new store opening in Copenhagen only to those visitors who are in Copenhagen.

Targeting options apply both to your campaign and teaser. So, if you set a rule to hide your campaign from a certain audience, they’ll see neither your campaign nor your teaser.

You can easily adjust the targeting options for your campaign in the Display Settings step of the Campaign Builder.

We offer many targeting options you can use individually or in combination with one another, based on the audience you want to target or exclude.