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What are triggers and targeting options?

While you're creating a campaign, in addition to choosing what pages the campaign should show on, you can decide when and to what audience it should show.

The trigger you choose in the campaign setup in Step 3 - Triggers determines when your campaign will show. Check out this page to read more about the specific triggers we offer and how you can set them up.

Pro Tip: Our data suggests that the best converting trigger is the Show After trigger, set to 8 seconds.


You can set a target audience for your popup on the last page in Step 3 - Targeting Options. Here you can choose between multiple options to target the right visitors with your popup. Learn more about different targeting options and how you can use them.