With our UTM campaign condition, you can show or hide your campaigns from visitors who are coming from a UTM campaign with specific parameters.
This option is ideal for targeting people visiting your website after clicking one of your ads or email campaigns that contain UTM parameters.
For example, if a visitor lands on your store through your Black Friday ads, you can show them a special newsletter campaign that promises early access to your Black Friday sale.
To use the UTM campaign condition in your campaign, go to the Display Settings step in your Campaign Builder.
Switch the “UTM Campaign” option on and add one or more UTM parameters, such as source, medium, term, and content.
Next, decide if you want to show or hide your campaigns from these visitors, and remove any UTM parameter by clicking the (x) button.