Revenue attribution connects a purchase to the Sleeknote campaigns a shopper saw during the same visit to your store. You'll find it under "Revenue" in your Dashboard.
How the Attribution Model is Structured
- A shopper views a campaign (a Form step was shown, not just a Teaser) or engages with one (they clicked or submitted). Closing a campaign only counts as a view, not an engagement.
- If they buy in the same session, the purchase can be attributed. Purchases on a later visit are not.
- A percentage of the order value is credited to Sleeknote, based on your Revenue settings.
- Engagement beats a view. A purchase is never counted in both groups, and credit goes to the last campaign they engaged with.
For a visual walkthrough, click "How does it work?" at the top of the Revenue page.
Where the Revenue Data Comes From
Sleeknote picks up order data automatically if your website runs Shopify and uses the Sleeknote Shopify App or uses Google Analytics ecommerce tracking. There's nothing to set up.
Sleeknote has been tracking revenue behind the scenes for the past six months, so your Revenue page won't start empty — historical data is already there. Change the date range at the top of the page to look back over it.
If your store uses neither Shopify nor Google Analytics ecommerce tracking, revenue data won't show until a custom setup is in place. Check out this guide to get started.
Set Your Attribution Levels
Click "Revenue settings" in the top of the page to open the Settings modal:
Select your reporting currency — sales taken in other currencies are converted to this one, so every figure is comparable.
Attribution level — use the two sliders to set how much of an order to credit when a campaign was viewed, and when it was engaged with. They apply to every campaign on the domain and decide every figure in your reports. Read more about how to set attribution here. (Link to header: Using this to set your attribution levels)
There's no single correct setting. A low viewed percentage and a higher engaged percentage is a conservative starting point, since an engagement is a much stronger signal than a view.
Average Order Value and Store Conversion
Average Order Value shows two averages side by side: the average basket of orders credited to the campaign type you've selected, and the average basket of every order on the domain. Both are before any attribution weighting, so they're full order values rather than the percentage you credit to Sleeknote.
Impact on Store Conversion shows the share of sessions that ended in a purchase, for three session groups:
- All tracked sessions — every session on the domain.
- Viewed without engaging — sessions where a Form step was shown but the shopper didn't interact.
- Engaged with a campaign — sessions where the shopper clicked or submitted.
Under each percentage you'll see the numbers it was calculated from. For example, 1,067 of 26,636 purchased in session group means 26,636 sessions viewed a campaign without engaging, and 1,067 of those ended in a purchase — giving the 4.01% shown above it.
A session is only ever counted in one of the two campaign groups. If a shopper engaged with a campaign, that session sits in Engaged with a campaign and not in Viewed without engaging, even though they saw the campaign as well. All tracked sessions is the full picture, so it includes both of the other groups plus every session where no campaign appeared.
Using this to set your attribution levels
Compare Viewed without engaging with Engaged with a campaign. Both groups were shown the same campaigns, so the gap between them is a reasonable guide to what engaging adds on your store. If engaged sessions buy at roughly twice the rate of viewed sessions, setting your engaged percentage around twice your viewed percentage is a sensible starting point.
Orders by Campaign
This table breaks the headline figure down by individual campaign, so you can see which ones are behind it.
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- Viewed orders — purchases where the campaign was shown but the shopper didn't interact with it.
- Engaged orders — purchases where the shopper clicked or submitted.
- Total orders — the two added together.
- Attributed revenue — what Sleeknote credits to that campaign, after your attribution levels have been applied.
- Avg. order value — the average basket of those orders, before any attribution weighting.
Why Your Number May Differ From Other Tools
Most marketing tools attribute purchases using a lookback window of hours or days. Sleeknote only attributes within the same session, so its figure will often be lower for the same store. That's expected — a same-session model is the closest you can get to reconciling with a session-based view in your own analytics.
Order values come from your store. A purchase is only ever counted once, under one basis.