Help Center
Try for Free Login

General

See more

Scratch to Win

With our Scratch to Win gamification feature, you can easily add a scratch card to your campaign and give visitors the chance to win a prize. The Scratch card can help increase visibility and awareness, and drive higher conversions, allowing you to collect more leads and permissions.

 

How to set up Scratch to Win

Find the Scratch to Win element in the "Add elements" menu and drag it onto the campaign. 

Skærmbillede 2024-09-12 kl. 11.14.50 (3).png

 

To adjust the options and winning probabilities, go to "Edit Options." Upload an image for each reward field and enter the headline and description text that will be displayed on the Success step

(Remember: If you are using discount codes remember to update 'Reward Code' with your own codes).  

Skærmbillede 2024-09-12 kl. 11.45.11.png

 

Designing the scratch card

The scratch card is made up of two layers: the Scratch layer, which is the top layer that visitors will "scratch" to reveal the prize, and the Reward layer underneath, which displays the winning fields.

 

The Scratch layer

The Scratch layer is the first thing your visitors will see. You can either upload an image or choose a color from the color palette. You can also adjust the image, add a border, and make other customizations in the settings page.
 

Skærmbillede 2024-09-12 kl. 12.05.19.png

 

Reward layer

The Reward layer displays the reward images you've uploaded under "Edit Options". To view each reward layer, enable the "Hide Scratch Layer" option and toggle between the different reward fields. 

Skærmbillede 2024-09-12 kl. 12.13.56.png

💡 You can customize the cursor design by uploading your own image, giving it a more personalized touch.

 

Finally, make sure that the winning reward field is added to the Success Step. To do that, simply use the merge tag {{siteData:rewardCode}} in your copy. You can also use the coupon code element to make it easy for your visitors to copy the code. 

Additional text connected to the reward can be added to the Success Step with the following merge tags: {{siteData:rewardHeadline}} and {{siteData:rewardDescription}}.

 

Skærmbillede 2024-09-12 kl. 12.32.20.png

If you want to pass a visitor's discount code along with their email addresses to your email marketing tool, move to the Integration step.

Here you can map the campaign field "Scratcher: Reward code" to a corresponding field in your ESP. Skærmbillede 2024-09-12 kl. 12.36.17.png