With our gamification feature, Daily Offers, you can give your visitors the option to sign up to get your special daily offer.
Running daily offers is especially relevant during holiday seasons, such as Christmas or Black Friday/Week, but can be used to promote any daily offers you might be running throughout the year, such as:
- Valentine’s Day offers;
- Easter sales;
- Halloween deals;
- Weekend-only campaigns;
- And much more.
To get started, select the “Collect Email Addresses” campaign type, and then “Gamification” in the template filtering on the left. Now you need to choose one of the templates that are called “Daily Offers”, “Advent Calendar”, or Black Friday”.
Click “Continue” and choose the position you want, and move to the Design step. To set up the daily offers, click “Edit Offers” from the right-hand menu:
First, you need to decide on the campaign period:
- Black Friday Week (7 days/offers)
- Christmas (24 days/offers)
- Christmas (25 days/offers)
- Sundays of Advent (4 Sundays/offers)
- Custom dates(Select your own dates)
Remember to click “Confirm/Submit” after selecting a period.
Now you can add your daily offers by using this menu. (See the section below to learn more.)
The settings menu allows you to customize the following on the Success Step that will show when your visitor submits their email address:
- Title: The title that describes your offer that shows when you sign up. This will show where the merge tag: {{multiMerge:title}} can be seen in the campaign’s Success Step.
- Image: Upload an image that fits with your offer that shows when a visitor signs up.
- Discount Code: Insert a discount code for your visitors to claim the offer. This will show where the merge tag: {{multiMerge:discountcode}} can be seen in the campaign’s Success Step.
- Tease Text: Insert text that either promotes today’s offer or teases the offer you have the next day. Make sure the merge tag: {{multiMerge:tease}} is added on the correct step (either form or the Success Step).
💡 Remember to save your settings.
You can easily insert the different merge tags from the text editor if you want them to show somewhere else:
Once you have filled in all the fields (title, image, discount code, and teaser text), you can preview what your campaign looks like for each day:
In the preview you can switch between the different offers by selecting its date in the dropdown here and then reloading the campaign:
How to Set Up Daily Offers (Step-by-Step)
- Decide on what offers you want to promote each day and write a short description/title that will show when each offer is revealed (e.g., “20% off all jeans!”)
- Prepare images that showcase each offer that you’re planning to promote.
- Create discount codes for each offer in your online store.
- Note down the links to redirect your visitors to each relevant product page.
- (Optional) If you want to tease for next days’ offer, write a short tease text for all offers except the one you're promoting the first day.
Now you’re ready to click “Edit Offers”, choose the period you want, and fill out the columns with the things you just prepared.
These settings will be added to the Success Step of your campaign, which will show once your visitors submit their email address.
The titles, the discount codes, and the tease texts will show where you see these merge tags respectively:
- {{multiMerge:title}}
- {{multiMerge:discountcode}}
- {{multiMerge:tease}}
The images will automatically be added in the image element of the Success Step, and the links will automatically be added to the images:
So, in this example, the Success Step on the first day where we have a 20% discount on all jeans will look like this:
The image will automatically redirect to the link you’ve added in the “Link” column. If you want to add the link to any other elements, such as a button, you can simply add this merge tag: {{multiMerge:link}} in the Link Url field:
Hint: If you want to add the merge tags somewhere else, you can use the merge tags drop down:
