With our gamification feature, Learn to Earn, you can create interactive campaigns where visitors earn rewards by learning about your brand.
Instead of giving away a discount code for an email, visitors unlock rewards by going through short lessons.
The more they learn, the bigger the reward 🚀
Get started
To get started, select the Collect Email Addresses campaign type and choose a Learn to Earn template…
…or start your Learn to Earn campaign from scratch.
Click “Continue” and move to the Design step.
How it works
A Learn to Earn campaign is built as a series of lessons.
Each lesson include an Educate, Ask and Claim or Continue step:
- Educate – Share a short piece of information about your brand or introduce the Learn to Earn campaign.
- Ask – Ask a question and use the answers to collect data from your visitors.
- Claim or continue – Let visitors choose to take the reward or continue for a bigger one
You can add more Education and Ask by clicking the green ‘+’ button above each lesson.
The individual steps can be mixed. by clicking the arrows, but should follow the Education, Ask and Clam/Continue order.
To navigate in your Learn to Earn element, you simply click on it.
Within the Learn to Earn element, you can click and navigate between the different lessons in the right sidebar:
Design your lessons
By clicking the learn to Earn element, you can customize each lesson.
When editing your lesson, you can use elements from the “Add elements” menu to add text, images, or other elements to educate your visitors:
💡 Hint: The Ask step will automatically include radio buttons, you can use to ask questions and collect data from your visitors. Use this for better segmentation in your email marketing.
Set up rewards
Each lesson should unlock a reward.
For example, you can increase the reward to encourage visitors to continue through the lessons:
- Lesson 1 → 10% discount
- Lesson 2 → Free shipping
- Lesson 3 → Free gift
Each time a customer earns a reward they get the opportunity to ‘claim’ or ‘contnue’.
By pressing ‘Claim’, customers will have to type in their email address before revealing the earned reward.
This way you both collect an email address and data from the lessons! 😉
Also: Make sure to display the correct reward with mergetags as: {{siteData:rewardCode}} in your Success Step so that customers get their earned prize.
Set up your integration // Collecting the data
To pass data to your email platform, go to the Integration step.
Here you can map:
- Email address
- Answers from your questions
- Reward information
Why use Learn to Earn?
Learn to Earn helps you:
- Increase engagement with your brand
- Collect personal data directly from your customers
- Encourage visitors to spend more time on your site
- Improve conversions with higher-value rewards
When you’re done, save your campaign and activate it when you're ready 🚀